Copy Analyzer

Enter up to 3,000 words for analysis:

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How it works

The Copy Analyzer from Advanced Marketing Institute gives you a free analysis of the Emotional Marketing Value (EMV) of your copy, up to 1,000 words. Much like our popular Headline Analyzer tool, the Copy Analyzer can be used repeatedly with no limitations.

Your copy will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your copy. In addition to the EMV score, You will find out which emotion your customer's your copy most impacts:


Words which are especially effective when offering products and services that require reasoning or careful evaluation.


Heartfelt words which resonate with empathetic impact often bring out profound and strong positive emotional reactions.


Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.